Build Your Brand Identity

Brand identity is one of the most important and challenging aspects of the brand management process. Determining who you are, the value you provide and how you are perceived by your clients is critical to your company’s success.

Financial firms, technology companies and healthcare professionals  all have a product or service that requires “trust”. Brands that are trusted by their constituents have a value that transcends any individual transaction. Trusted brands generate increased sales, build brand loyalty and result higher levels of client satisfaction. Brand identity ~ Brand Identity is important even for publicly-traded exploration and production companies who don’t necessarily have “end-users” as we know them, but rather, whose constituents are analysts, portfolio managers and investment community professionals. Establishing a brand that builds trust, integrity and highly efficient operations is important for all companies in today's business world. Perception Studies & Focus Groups ~ Perception Studies and Focus Groups are one of the most effective ways to build and determine the strength of your company’s brand. Do you have brand identity? How is your brand viewed; positively or negatively? What performance benchmarks or measurements will your brand be held to? Are there specific steps you need to take to strengthen your brand? At EDGE Consulting we’re passionate about your brand. We’ll analyze your core strengths and weakness, develop tactics and strategies to enhance your value proposition and utilize findings from your perception study or focus group to build the power of your brand.