Market Your Brand

The most successful brands in the world employ sophisticated strategies to market their value.  Whether through media campaigns, non-deal investor roadshows or strategic press releases and events, companies must continually market the value they provide.  

Media Relations

Connect with your Audience - Strategic media campaigns have the potential to reach millions of prospective investors and clients.  Companies able to secure interviews on FOX News, Fortune Magazine or The Wall Street Journal generate greater attention and recognition. The increased recognition can translate into greater brand identity and a corresponding increase in sales and/or buying activity from investment community professionals.  Representatives at EDGE Consulting have relationships with television producers and editors that have resulted in hundreds of interviews and placements in virtually every major newspaper, magazine and television network in the United States.

• TELEVISION INTERVIEWS 
  • CNBC
  • Bloomberg Television
  • FOX Business News
• LOCAL, REGIONAL & NATIONAL NEWS STORIES
  • The Wall Street Journal
  • Barron's
  • Forbes
  • The Houston Chronicle 
• TRADE PUBLICATION ARTICLES 
  • The Oil & Gas Financial Journal
  • The Oil & Gas Investor
  • American Oil & Gas Reporter

Investor Relations

Non-Deal Roadshows  For companies that operate in the financial markets, in-person meetings with portfolio managers and analysts via non-deal roadshows are one of the most effective ways to distribute your brand. A firm handshake, a confident demeanor, combined with a crisp presentation that supports your core value proposition, can pay strong dividends and result in long-term relationships with prospective shareholders and clients. At EDGE, we have the contacts and relationships with influential portfolio managers, analysts and business leaders to facilitate those introductions and help build lifelong relationships that deliver value. IR Target Management  Identify Your Audience - Identifying your target audience is a critical component of brand development. At EDGE Consulting we work with you to identify prospective shareholders and clients and develop strategies that deliver proven results.  Whether you need to target financial analysts, portfolio managers or prospective clients, we use the latest technology and analytical tools to effectively reach your valued constituents. Press Release Development/Event Management/Speaking Engagements Communicating your brand requires continued outreach to ensure that your constituents understand your value proposition. Strategic press releases, high-profile speaking engagements and planned events can generate word-of-mouth buzz,  All of these initiatives can contribute to brand strength and lead to increased sales, consumer/analyst loyalty and further differentiate your company.